Let the record show that I think this will be a big time flop. Some corporate braniac is giving the Geico "cavemen" their own television series. ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company. Sounds riveting.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it." The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety. The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said. A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.

Source