Justin Timberlake will be celebrating the grand opening of his Southern Hospitality restaurant in NYC on Wednesday. Southern Hospitality will be serving “Cracker Cuisine,” Memphis-style food inspired by Timberlake family recipes. The restaurant will also be decorated by items found in Memphis flea markets.

The Tennessee-born star will run the restaurant with business pals Eytan Sugarman and Trace Ayala. 

This is not Justin’s first restaurant venture, the “sexy” singer is also the man behind Chi on Sunset Boulevard in Los Angeles. Southern Hospitality is located at 1460 Second Ave (on 76th Street). Get ready to chow!