Paris Hilton’s new Devassa beer ads in Brazil have been deemed too hot for the viewing public. The heiress was said to be getting off with a beer can. Just kidding, but it’s close enough.

After Paris appeared in the ad slithering around rubbing it all over herself, the Brazilian Secretariat has yanked it.

Brazilian officials said that the ad sexually depicts Paris and they are in the process of pulling the ad. The country has regulations regarding the depiction of women as overly sexual objects. So they should pretty much ban Paris from the country.

She’s already tried her hand at the promotion of the beverage, but failed. She got wasted drunk, showed her panties and fell all over herself. But who am I to complain, right? It’s only a failure in the eyes of some.