Victoria’s Secret has pressed its finest into action to promote the brand’s new Incredible line of push-up bras. The sight of Adriana Lima, Erin Heatherton, Candice Swanepoel and Chanel Iman cavorting in the sexy underthings is enough to launch a thousand fantasies! Or hopefully, lure male shoppers into the stores to buy some lingerie for their ladies.

The models swear that the Incredible bras are as comfortable as they are alluring, but who cares what they feel like from the inside when they make the girls look this hot on the outside! See more of Adriana, Erin, Candice and Chanel after the jump.