What does a voluptuous blonde model have to do with selling flavored water? Well, she sure gets your attention!

Let’s face it. Around here, we’re so crazy about Kate Upton that she could sell us the Brooklyn Bridge. The makers of SoBe flavored waters and teas must figure there are a lot of other guys just as besotted by Kate as we are, since she’s the star of their new ad campaign called “Try Everything.” Kate wears nothing but an orange striped bikini in the commercials, so we certainly won’t be changing the channel when they come on the TV this summer!