The British glamour model knows how to beat the summer heat!

There’s a brutal heat wave sweeping the country this week, bringing sweltering conditions to the central U.S. If you’ve been wondering how to cool off, Lucy Pinder has a hint—open the fridge and stand in front of it. Of course, this will cause your power bills to go through the roof, so maybe it’s better to just stand back and watch Lucy do it in these new ads for Lynx deodorant for men. We have no idea whether Lynx will keep you cool and dry in this heat, but we do know Lucy can raise temperatures anywhere she goes—especially when she’s dressed like this!