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Perhaps the first hugely successful music industry executive to successfully jump midstream into an even more hugely successful career as an artist, Sean "Puffy" Combs, a.k.a. Puff Daddy, rose in 1997 to become the rap world's preeminent MC with the same precision and skill he brought to his Bad Boy Entertainment behind the scenes. Though shadowed by criticism that he built a musical house of cards supported only by well-chosen samples, Puff Daddy turned the tragedy of friend and colleague the Notorious B.I.G.'s death into a chart-topping single that captivated a nation.